Starting today for one week, Magic 105.4 is becoming Sex and the City FM to promote the release of the Sex and the City movie.During this week Magic will run a promotional competition, entitled ‘Sex and the City’s Gorgeous Giveaway’, featuring hourly rounds of trivia on the characters, New York, fashion, cocktails and nightlife.From 7am… Continue reading Magic 105.4 In Sex And The City Promotion
More Audio Site articles
Bauer Advertising has named Derek Hewitt, formerly of News International, as its new radio trading director.Hewitt has 20 years experience in the industry, most recently working as a client development manager on exclusive deals with Mars and Kimberly Clark.He was influential in growing News International’s portfolio of non-spending clients from £2 million to £14 million… Continue reading Bauer Advertising Hires New Radio Trading Director
Ofcom has fined ITV a record £5.675 million for its part in the premium rate phone-in scandal that rocked broadcasting last year.Ofcom said that the fine, the highest imposed by this or any of the previous regulators, “reflects not only the seriousness of ITV’s failures but also their repeated nature”.The previous highest fine imposed by… Continue reading ITV Handed Record £5.675m Fine Over Phone-In Scandal
GCap Media has signed a six figure deal with Ribena to run the first radio promotion for the brand’s range of Ribena 100% Pure Juices.Launching in mid-May, it will feature a ‘100% truth and nothing but the truth’ competition representing the 100% pure juice content of the product.Running across the Capital 95.8 and One Network… Continue reading GCap Media In Ribena Promotion
Mike McClean is to be the new presenter of the Xfm breakfast show when Jason Mansford leaves later this month.McClean, who has worked on Channel 4’s The Big Breakfast and Richard and Judy begins on Monday 2 June,Other changes to the Xfm Manchester schedule include new daytime shows from Rick Shaw from 10am to 1pm… Continue reading Xfm Manchester Gets New Breakfast Show Presenter
Market research firm TNS has rejected a £948 million offer for the company made by Sir Martin Sorrell’s WPP.WPP approached TNS at the weekend with a cash and shares offer valuing the company’s shares at 230p.The bid followed the announcement that TNS was in discussions with GfK about a nil-premium merger.TNS rejected WPP’s offer on… Continue reading TNS Rejects £948m WPP Bid
Magic 105.4 once again had the highest weekly reach in London, at around 1.9 million listeners, after a year on year increase of 6.2%, according to RAJAR figures for Q1 2008.Its share of listening, at 5.8%, down by around 1.7% points year on year, was level with that of Heart 106.2 FM, which enjoyed a… Continue reading Magic 105.4 Has Highest Weekly Reach In London
This analysis is comparing the weekly reach of the breakfast shows of the London stations and not the time slots. Heart 106.2 FM’s and Magic 105.4’s breakfast shows currently run from 6am-9am while 95.8 Capital Radio’s runs from 6am-10am.95.8 Capital Radio’s breakfast show, hosted by Johnny Vaughan and Denise Van Outen, remained on top in… Continue reading Capital Radio Is Top London Breakfast Show
Today’s RAJAR figures, for Q1 2008, reveal that 17.8% of all radio listening is now done via a digital platform, up from 16.6% in the fourth quarter of 2007.DAB digital radio, meanwhile, makes up 10.8% of all radio listening, an increase on the 9.9% recorded last quarter.The internet now makes up 2.1% of all radio… Continue reading Almost 18% Of All Radio Listening Now Via Digital
The latest RAJAR figures, for Q1 2008, show that BBC Radio 2 had the highest weekly reach of all the national stations, at more than 13.6 million listeners, up almost 2.9% year on year and 6.3% period on period.Not far behind it was BBC Radio 1, with a reach of around 11 million listeners. It… Continue reading BBC Radio 2 Sees Weekly Reach Increase