Virgin Radio is launching a new division which will produce customised audio content for third-party clients.The new branded content division will produce audio for third party clients as well as Virgin branded content featuring some of the station’s presenters, according to a report on MediaGuardian.co.uk.It will be led by Paul Sylvester, who joins as Virgin… Continue reading Virgin Radio To Create Third-Party Content
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Xfm has signed a promotional deal with Paramount Pictures to launch a multimedia campaign on Xfm Drivetime for the release of the upcoming movie thriller No Country For Old Men.GCap Media’s Xfm will participate in a series of on air initiatives to celebrate the launch of the film release on January 18 2008.Activity will run… Continue reading Xfm Signs Multi-Media Promotional Deal With Paramount Pictures
GCap Media, owner of Capital Radio and Classic FM, has rejected a takeover bid from Global Radio, thought to be worth about £310 million.In a statement released today, GCap said that Global Radio had made an offer of 190p per share.However, the group added that the board had rejected the offer as it “believed that… Continue reading GCap Turns Down Global Radio Takeover Bid
The past year has been an exciting one for the radio industry, and just before Christmas there was a major move when Fru Hazlitt was appointed as the new chief executive of GCap Media.Hazlitt took over from Ralph Bernard, the man who oversaw the merger of Capital Radio and GWR in 2005, creating a single… Continue reading A Fresh Start For GCap With Hazlitt
GMG Radio has appointed MediaCom to handle the media buying for its 13 stations across the UK.GMG Radio said that following a four way pitch with incumbent agency Brilliant, phd and MediaEdge:CIA, MediaCom won the two-year contract after a presentation demonstrating their in-depth understanding of the key markets in which GMG stations broadcast, and in… Continue reading GMG Radio Appoints MediaCom As Media Buyer
Xfm London has announced that from Saturday 5th January 2008 Dave Berry will be joining as host of the Saturday afternoon show from 2pm – 6pm.Berry first came to the public’s attention on MTV and has recently been working for T4.In addition, Xfm Scotland’s Martin Bate will be taking over the reigns of the networked… Continue reading Xfm Unveils New DJ Line-Up
GCap Media has entered a co-marketing campaign with iTunes including a series of integrated initiatives aiming to simplify the consumer journey between music discovery and purchase.Specific initiatives will see GCap embed contextual links to the iTunes store within their online players, playlists and relevant articles across the portfolio of 53 websites.Radio listeners will also be… Continue reading GCap And iTunes In Co-Marketing Campaign
Fru Hazlitt has been appointed chief executive of GCap Media with immediate effect. Hazlitt currently serves as an executive director of GCap as managing director, GCap London.As announced by GCap on November 23, 2007, current Chief Executive Ralph Bernard signalled his intention to step down on appointment of his replacement (see Ralph Bernard Steps Down… Continue reading Fru Hazlitt Appointed GCap Chief Executive
Guardian Media Group is about to begin the marketing campaign for its new Smooth Radio station in the north east of England next week.The campaign for the new station, which will be aired from new studios in Gateshead on January 8, begins on December 26.It will include TV ads showing music artists such as Rod… Continue reading GMG To Begin Marketing Campaign For New Smooth Station
The broadcast premiere of Lee Hall’s The Pitman Painters and Douglas Coupland’s Girlfriend In A Coma are among the mix of new writing and stage transfers on BBC Radio 3’s winter drama season.The Pitman Painters is an inspirational and potent drama telling the story of a group of Thirties Northumbrian miners who, after starting an… Continue reading BBC Radio 3 Unveils Winter Drama Season