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Bauer Media has signed an agreement with Maxifier to improve the effectiveness of its online offering and advertising campaigns.Bauer Media’s digital campaigns will now be monitored in real time, with results and information collated into one central portal.The Maxifier technology allows Bauer Media to optimise advertising campaigns by highlighting websites and areas within sites of… Continue reading Bauer Media Signs Maxifier Deal

John Myers, outgoing chief executive of GMG Radio, has said that the future of DAB radio will be decided over the next six months.Myers, who yesterday announced that he will be stepping down from his role at GMG next year (see “Radio is going to become more and more brand led, and there is going… Continue reading Outgoing GMG Chief Says DAB Faces Critical Six Months

John Myers, chief executive of GMG Radio, is stepping down in 2009 to be succeeded by his current deputy Stuart Taylor.Taylor is the former commercial director of GMG’s sister company Guardian News & Media. He moved to the radio group last year and was appointed deputy executive in March. He is expected to take on… Continue reading GMG Radio Chief To Step Down

The sister stations of Sunrise Radio, Time 106.8 and South London Radio 107.3, have been put up for sale.Avtar Lit, founder of Sunrise Radio, said that the loss-making stations do not fit the Sunrise group’s strategy of concentrating on its national and regional assets.“For Sale” signs have been placed on the station’s websites saying “Our… Continue reading Two London Radio Stations Put Up For Sale

The latest RAJAR figures, for the third quarter of 2008, show that BBC Radio 2 once again had the highest weekly reach of all the national stations, at 13 million listeners, with a year on year rise of 0.4%.BBC Radio 1 was just behind, with an average of around 10.9 million listeners per week, up… Continue reading Year on Year Rise In Reach For Radio 2

The latest RAJAR figures, for the third quarter of 2008, show that All BBC radio experienced a year on year increase in weekly reach of 0.3%, while All Commercial radio suffered a year on year dip of 0.2%.However, comparing to the previous quarter, All BBC’s reach declined by 1%, while All Commercial enjoyed a 0.6%… Continue reading Mixed Fortunes For Overall Radio Market

Magic 105.4 remains above all the other London stations in terms of weekly reach and share of listening, despite suffering both year on year and period on period declines, according to RAJAR figures of Q3 2008.Its average weekly reach in London has slipped to below 2 million listeners, after a year on year downturn of… Continue reading Magic Still Has The Most Listeners In London

This analysis is comparing the weekly reach of the breakfast shows of the London stations and not the time slots. Heart 106.2 FM’s and Magic 105.4’s breakfast shows currently run from 6am-9am, while 95.8 Capital Radio’s runs from 6am-10am.Johnny Vaughan’s 95.8 Capital Radio breakfast show remained on top in Q3 2008, with a weekly reach… Continue reading Johnny Vaughan Is Number One In London

RAJAR figures for the third quarter of 2008 show that the percentage of adults listening to the radio via their mobile phones has risen once again.According to RAJAR Q3 figures 12.7% now listen to the radio in this way, up from 12.2% in Q2. In Q3 2007 this figure was 9.2%.Listening to the radio via… Continue reading Good Quarter For Digital Radio

Bauer Media has appointed Pete Simmons as programme director at Magic 105.4.Simmons has been the network programme director, GCap Media, responsible for group programming in London and coordinating production with other One network stations.Simmons said: “I am hugely excited to be joining Magic 105.4, London’s number one commercial radio station, and working with the Magic… Continue reading Magic 105.4 Appoints New Programme Director