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Diet Coke is set to extend its sponsorship of heat radio’s flagship show – The ‘diet Coke’ break.Bauer’s heat radio features The ‘diet Coke’ break programme weekdays between 2pm and 5.30pm with Rachael Hopper.The new sponsorship deal was arranged between Bauer Brand Solutions and Vizeum’s creative solutions director, Zoe Schmid.Schmid said: “The ‘diet Coke’ Break… Continue reading Diet Coke Signs Extended Sponsorship Deal With Heat Radio

Donnach O’Driscoll, chief executive of Absolute Radio, has given the station a target of three million listeners.O’Driscoll said that the station, which launches on September 29, will be investing £15 million on marketing and content over its first few years of broadcasting.As part of a sponsorship with Sony Ericsson, Absolute Radio will be free of… Continue reading Absolute Radio Targets 3m Listeners

The Radio Advertising Bureau is to create a £3 million advertising-funded partnership, intended to give clients more from their radio activity.The RAB will work with advertisers to ensure that they get the support that is most relevant to the challenges facing their brands – this could take the form of research, creative consultation or idea… Continue reading RAB Launches Advertiser Funded Partnership

BBC Radio 5 Live is set to get its biggest schedule shakeup in years, with the midday news going and Nicky Campbell taking on a new morning phone-in show.Victoria Derbyshire’s phone-in programme will be moved back to 10am to make way for Campbell’s new hour long phone-in session at 9am, directly after the breakfast show… Continue reading 5 Live Set For Schedule Shakeup

BBC World Service and Deutsche Welle have announced plans to launch a joint radio service to Europe on DRM Shortwave.The new stream, which will be entirely in English, is expected to go live in early 2009.Broadcast in digital quality, it will be available from early morning till late at night targetting Western and Central Europe… Continue reading BBC World Service And Deutsche Welle To Launch Joint Radio Venture

Global Radio is set to axe the names of 29 local radio stations and rebrand them into a national network, following its takeover of GCap Media in April (see Global Radio To Acquire GCap For £375m).Global plans to create a new national network of 32 Heart stations as it reportedly attempts to take on the… Continue reading Global Radio Set To Get Rid Of Local Station Names In National Rebrand

David Jensen joins Planet Rock in October with a new Sunday morning show Another Dimension, while US DJ Darren Redick will take over the afternoon shifts from 2pm-6pm.Also joining the station is Joe Bonamassa, whose show – airing Sunday nights at 11pm – will feature music with a blues edge.Jensen said: “I’m really looking forward… Continue reading Planet Rock Announces New Additions To Weekend Line-Up

Following on from Magic 105.4’s user-generated content (UGC) ‘Magic Good Mood Film’ TV advert, the station is launching a new ad using photos of the station’s listeners.Airing from September 7 to the end of October 2008, the new 30-second advert taps into the massive response by listeners to upload personal photos that make them smile… Continue reading Magic 105.4 Launches New Ad Featuring Listeners’ Photos

Phil Riley, former chief executive of Chrysalis Radio, has been appointed chairman of internet radio maker Reciva.The appointment marks Riley’s return to radio after he left Chrysalis last summer when the group’s radio division was sold to Global Radio for £170 million (see Riley Quits Chrysalis Following Global Sale).Reciva has so far provided the technology… Continue reading Ex-Chrysalis Chief Joins Internet Radio Firm

Kim Wilde is joining Bauer Media’s Magic 105.4 to launch a brand new weekend show.As part of a refreshed line up at the weekend, Magic’s Secret Songs will be presented by celebrity mum, gardening enthusiast and 80s icon Kim Wilde and air on Sunday afternoons from 12 noon until 3pm.Wilde’s first Secret Songs will be… Continue reading Kim Wilde Joins Magic 105.4