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Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can… Continue reading Google Analytics Integrates TV Ads Programme

AOL has announced the expansion of its ad-network Platform-A into Europe, naming Brendan Condon as head of international operations.Randy Falco, AOL chairman and CEO, said: “By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe.“This… Continue reading AOL Expands Platform-A Ad Network Into Europe

Simon Long is to take up the newly created position of daytime editor at Bauer Radio’s dance music station, Kiss 100.Long will be responsible for managing the daytime schedule of the Kiss 100 station, executing programmes, working with presenters and ensuring engaging content is produced to run on Kiss’ on-air and off-air platforms.He will report… Continue reading Kiss Appoints New Daytime Editor

The latest research from Mediacells reveals that mobile sports pages were accessed an average of ten times per unique user, with 58% of visits made via Nokia phones.The data, taken from a survey of 50 million mobile internet pages, also revealed that the peak time for accessing mobile sports pages is 4pm.Sony Ericsson’s are the… Continue reading Sports Pages Popular With Mobile Users

Virgin Radio executive chairman Richard Huntingford is set to step down following the station’s £53.2 million sale to the Times of India Group.Last year, Huntingford left his role as Chrysalis chief executive following the sale of its radio division to Global Radio (see Chrysalis Radio To Sell For £170 Million).Virgin Radio released a statement saying:… Continue reading Virgin Radio Executive Chairman To Step Down

NME Radio has announced the line up of key presenters to take over the airwaves when it launches on June 24.The weekday line up includes Claire Sturgess, Neil Cole and Chris Martin.Claire Sturgess was part of the Xfm launch team led by founder Sammy Jacob in 1997 and worked at the station for 10 years.Neil… Continue reading Presenters Revealed For NME Radio Launch

SMG has sold Virgin Radio to TIML Golden Square, a subsidiary of Times of India Group, for £53.2 million.The deal sees the station lose the Virgin name, although it will continue in its present form until the autumn.TIML said that it will invest in excess of £15 million developing and rolling out its new brand.It… Continue reading SMG Sells Virgin Radio For £53.2m

Channel 4 Radio is in talks with electronics manufacturers to create a plug-in DAB device for mobile phones and iPods in an attempt to revive digital audio broadcasting.According to a report in the Times, the broadcaster wants to create an E4 or Channel 4 branded device that will cost a maximum of £20 that would… Continue reading Channel 4 In Talks Over Mobile DAB Add-On

ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals

A new report reveals a surge in online searches in the UK, following the film premiere of Sex and the City in London this month.Internet searches for ‘sex and the city’ has increased by 223% since the premiere on May 12, according to the report published today by Hitwise – an online competitive intelligence service.The… Continue reading Sex and the City Mania Hits London