Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
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The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
Amazon Prime customers in the US will soon be able to view the likes of The Sopranos, The Wire and the early seasons of Boardwalk Empire following a new licensing deal with HBO.
75% of connected TV app users say video apps are ‘extremely’ or ‘very important’, according to the new NPD Connected Intelligence report.
The electronic programme guide is a powerful tool for broadcasters looking to drive live tune-in, says Rovi’s Jon Hewson. So why is not taking off in the UK?
The fully-programmatic product, developed by Xaxis, will allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with adverts on their TVs.
This UK specific report published by comScore and UKOM provides a monthly snapshot of digital audience trends. It utilises data from the comScore suite of UKOM-approved products which provide an unduplicated view of digital consumer behaviour across PC (laptops, desktops), mobile (feature phones and smartphones), and video.Key findings include: a 13% decrease in unique users… Continue reading comScore & UKOM UK Digital Market Overview – March 2014
Netflix is to increase its pricing for new members, as it looks to “acquire more content and deliver an even better streaming experience.”
Are the days of linear TV really numbered? Sky IQ’s Emma Holden is not so sure – and argues that traditional TV has actually adapted incredibly well to the increasing disruption in the media landscape…