More Connected Tv articles

There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.

Ahead of MediaTel’s annual Media Playground event tomorrow, Kantar Media has prepared an infographic which reveals the differences in media habits between the young…and the not so young.

The transaction, which is pending approval, will create a formidable content distribution leader across mobile, video and broadband platforms as AT&T gains access to DirecTV’s 40 million subscribers.

As audiences continue to split their viewing between multiple screens, spend on digital advertising will continue to grow, writes YuMe’s Paul Lyonette.

After overcoming a series of technological hurdles, mobile phones are on the cusp of being used to make contactless payments, the CEO of Weve, David Sear, has said.

The news means BT Sport has captured 24 per cent of all pubs, including groups and independents, according to research by Sweeney Pinedo. In statement, BT said this placed “BT Sport neck and neck with Sky at 25 per cent.”

Despite television’s dominance, press and radio were found to be the next best at generating sales.

Aligning TV’s mass reach with online video’s mass addressability, you create a modern multiplier for advertisers, says Videology’s head of global TV strategies, Rhys McLachlan.

Dedicated to the broadcaster’s British drama, ITV Encore is to become ITV’s first new channel in eight years, with other scheduled programmes including Mrs Biggs, The Ice Cream Girls, Poirot, Lucan, Whitechapel and DCI Banks.

As part of what the Murdoch-owned company says are plans to create further value for shareholders, BSkyB has initiated talks with 21st Century Fox to evaluate the potential take-over of its pay TV assets in Germany and Italy.