Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.
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Shazam is securing more than two million new fans per week and ten million tags per days, according to Sam Woods, account director at Shazam, speaking at today’s Future of TV Advertising conference in London.
Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.
Netflix Inc. and Warner Bros. International Television Distribution has announced a multi-year licensing agreement allowing Netflix members in the UK and Ireland to exclusively enjoy complete previous seasons of key American television series.
The onset of winter saw the UK’s online population jump up to its highest level since UKOM began reporting in January 2010.
Sky has added its Now TV internet TV service to Roku streaming players.Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. Sky plans to add further content to NOW TV in the coming months, with Sky Sports set to… Continue reading NOW TV launches on Roku
Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.
BBC’s head of iPlayer, Dave Price, has said that he sees internet-connected TVs as the “platform of the future.”Writing on his blog about the performance of the hugely popular platform, he said: “It’s no big surprise that when at home, audiences like to watch TV on the best screen in the house – the TV.… Continue reading BBC’s head of iPlayer sees internet-connected TVs as the platform of the future
First the humble telephone went ‘smart’ and now it’s time for Television – and the news for advertisers is very good indeed, with a study showing that connected TV viewers are ‘exceptionally receptive’ to ads.
BT has launched a brand new video on demand channel on BT Vision dedicated exclusively to the British Museum, the UK’s leading visitor attraction.