Jeremy Toeman, CEO of dijit, provided delegates at the 2012 ASI European TV Symposium in Prague, with an entertaining and opinionated series of challenges and bets around TV viewing and particularly social and curation.
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“We want to ask for your help and ask you how we can partner. We are eagerly awaiting ideas and will bring our data to the party.”
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.
The closing Q&A session on the first morning of the 2012 ASI European TV Symposium in Prague
suggested there was a fair degree of cynicism about a profitable relationship existing between social media and TV.
Channel 4 has announced the launch of a range of major new digital platform and product innovations at its Upfront 2013 event, including mobile offline viewing for 4OD, “Pause and Play” across platforms and “Watch Live” on mobile devices, as well as offering TV buying audiences on 4OD
The number of TV connections to the internet will reach 596 million by 2017, up from 105 million at the end of 2010 and the 212 million expected at the end of 2012, according to Digital TV Research’s Connected TV Forecasts report, which covers 40 countries.
BT Vision has signed a contract with British Eurosport to add British Eurosport and British Eurosport 2 to its line-up of linear TV channels.
Presentations on Olympic viewing opened the 2012 ASI European TV Symposium in Prague but all the significant rises in audiences across many platforms just accentuated the calls for platform focused, consistent industry measurement.