More Connected Tv articles

The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”

BT Vision has signed a contract with Universal Networks International, the international channels division of NBCUniversal. This will see leading channel brands, Universal Channel, Syfy and E! Entertainment added to its linear line-up, which will launch in the coming weeks.The three channels will be streamed live and, early in 2013, BT Vision customers will also… Continue reading Universal Channel, SYFY and E! Channels to launch on BT Vision

Jon Block, Controller of commercial digital products at ITV introduced a series of new advertising initiatives around ITV and ITV Player at Future of TV Advertising Forum.

The BBC has launched Connected Red Button, reinventing the BBC’s hugely popular red button service for the future by effortlessly bringing TV, radio and online content together in the simplest possible way.

Consumer research from Leichtman Research Group found that 52% of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4% of TV households that do not subscribe to a multi-channel video service. In addition, 43% of all households with a DVR now have DVR on more than one TV set.

Simon Cox, vice-president and head, Turner Media Innovations, EMEA has said that TV advertising will increasingly be based around content in its own right rather than take the form of the traditional 30-second spot.Speaking at last week’s Future TV Advertising conference in London, Cox said that advertising in the future could increasingly take the form… Continue reading The future of advertising will be content-based

Consumers in the UK are changing the way they view TV and video content by increasingly taking control of how, when, and where they view it, according to a new survey released by Accenture.About half (48%) of consumers surveyed in Accenture’s Pulse of Media Consumer Survey are viewing over-the-top (OTT) video through a broadband connection… Continue reading Nearly half of UK consumers view OTT content

Mark Brandon, Virgin Media’s commercial director, said last week that the company’s targeted advertising trial rollout was imminent. Speaking at last Wednesday’s Future TV Advertising conference in London, Brandon said that Virgin’s video on demand advertising had already been an unqualified success.Speaking to Digital TV Europe Brandon said that Virgin Media was taking its move… Continue reading Virgin Media plans launch of targeted advertising

AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.

Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.