Claire Spencer, Insights Director, UM London, looks at the ways to exploit the growing trend of multi-screen viewing.
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Tomorrow will see the launch of Google Play on Google TV in the UK, Germany and France.The service, formally known as the Android Market, will allow users to buy or rent content (limited to films and music) over the internet giant’s smart TV platform.The Android Market initially opened in late 2008 and was rebranded earlier… Continue reading Google Play launches on Google TV in the UK
Confused.com have produced an infographic that pulls together various data regarding consumer’s second screen habits.The graph highlights that people are more likely to second screen in the US than in the UK – 86% of American tablet owners use their device while watching TV, compared to 78% in the UK. US owners of smartphones also… Continue reading Infographic: Rise of the Second Screen
37% of global mobile media users follow the English Premier League, and it’s even more popular in South Africa and some of the Arab states, than in the UK, according to new research.
Jeremy Toeman, CEO of dijit, provided delegates at the 2012 ASI European TV Symposium in Prague, with an entertaining and opinionated series of challenges and bets around TV viewing and particularly social and curation.
“We want to ask for your help and ask you how we can partner. We are eagerly awaiting ideas and will bring our data to the party.”
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.
The closing Q&A session on the first morning of the 2012 ASI European TV Symposium in Prague
suggested there was a fair degree of cynicism about a profitable relationship existing between social media and TV.