More Connected Tv articles

Specific Media has boosted its VOD credentials with the hiring of Graeme Hutcheson as Head Of Video.Hutcheson is currently Associate Director, Futures & Implementation at MediaCom, where he oversees MediaCom’s buying and planning activity in VOD and explores commercial opportunities across new broadcast platforms. Initially he joined MediaCom as a Buying Manager, heading up TV… Continue reading Hutcheson Leaving Mediacom for Specific

Freeview looks likely to go head to head with YouView by launching a backwards electronic programme guide.

Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.

New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.

Sony has added Netflix to its Sony Entertainment Network (its digital portal that features entertainment content, which is accessible through selected connected Sony BRAVIA televisions, Blu-ray players and PS3 devices).

YouView has appointed Kelkoo marketing chief Steve Conway as an interim head of marketing ahead of the service’s expected launch in the autumn.

Virgin Media has released its financial results for Q1, with revenue up 2.4% year on year to £1 billion.

Netflix says its UK launch has added three million subscribers to its overall figure, which now stands at 26 million.

Location-based services (LBS) have topped the global league as the mobile feature set to grow the most, after world leading insights consultancy TNS revealed over 60% of those that don’t yet use the service globally want to start using them.

Thomas Teckentrup, General Manager, Software & Services Division at Toshiba EMEA believes that pay TV operators have nothing to fear from connected TV platforms and should harness them as a way to dispense with set-top boxes and DVRs, removing this cost from their balance sheet and delivering their content via apps.