The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
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What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences…
Netflix has decided to shelf the idea of splitting the video service into two brands – Qwikster to sell DVDs and Netflix for streaming.
According to YouTube’s blog, it has now launched its UK movie rental service.
Microsoft has announced partnership deals with BBC, LoveFilm, 4oD, VEVO and Blinkbox for the Xbox 360.
MAGNAGLOBAL has revised down its year-end 2016 forecast for DVR subscriber households to 57.5 million (48.7% of TV households), from 63.1 million in its July 2011 forecast (and compared to 41.2 million – 35.5% of TV households – as of the end of Q2 2011).
Digital Spy has conducted an interview with Darren Petersen, Samsung UK’s content services manager.Within it he reveals that 70% of the Samsung TV range and 100% of the Samsung Blu-Rayer range are now “smart”, indicating that he believes that connected televisions are not a fad and are here to stay.Read the full article on digital… Continue reading Connected televisions are here to stay, says Samsung
At BARB’s “Bigger Picture” event this morning, Bjarne Thelin, chief executive of BARB, appealed for more involvement from across the television and advertising industries in order to develop the potential of television measurement, and facilitate the coordinated use of additional data and so keep the measurement of television together – creating ‘the bigger picture’.
A pub landlady has won the latest stage of her fight to air Premier League games using a foreign TV decoder.