BBC News achieved the highest audience of the whole day in its 10pm time slot with 7.6 million viewers. As riots spread outside of the capital, the BBC’s ratings rocketed, surpassing both Eastenders (BBC One) and Emmerdale (ITV1).
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Last night, the BBCs news viewing figures for coverage of the ‘London riots’ rivalled the prime time slots on both BBC One and ITV.The 10 o’clock showing of the BBC‘s flagship news show attracted an average audience of 7.1 million viewers. This figure rivalled both showings of Coronation Street on ITV1 (7.7 and 7.5 million… Continue reading TV Overnights: Late night news ratings up as riots strike the capital
According to reports in The Independent newspaper, Virgin Media is going to expand its cable network to pass a further 100,000 homes by the end of 2011.
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.
With the Virgin Media TiVo box hitting 50,000 users, the media owner has released its latest entertainment trends report, revealing the viewing habits of all its digital TV customers.
From autumn 2011, Virgin Media customers will be able to access Sky on-demand content via their Virgin set top box.
Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.
As part of Rovi’s Smart TV Field Trial in the US, it claims its TV advertising campaigns achieved a click through rate of 13%.The trial took place in April 2011, and the ads were displayed on Internet-connected televisions and Blu-ray Disc players from Samsung Electronics and Sony. The Smart TV Field Trial Advertising program is… Continue reading 13% click through rate on connected TV campaigns, claims Rovi
The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.
A new In-Stat research survey estimates that over 60% of connected TV households use a TV app at least once per week.