Should we be surprised that TV viewing is reaching saturation levels given that the digital switchover is almost complete, pay TV is almost at saturation point and most of the new technologies that have affected TV viewing are already well-established now…
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…Riding the infinite wave of expanding identities, by Richard Nicholls, Future Foundation.
Waitrose is winning the social media battle this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG).
The online population of the UK dipped slightly in November, despite the expected rise in online shopping in the build up to Christmas.
David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
New Parks Associates research shows that consumer interest in internet-enabled TVs nearly doubles interest in 3D TVs.
YouGov today reveals its predictions for 2012 on people’s consumption and behaviour around smart TV, smartphones, Facebook, digital newspapers and digital radio.
Online video advertising is expected to gain money from traditional TV budgets, according to Break Media. The digital video ad network says there will be a 32% rise in online video ad money coming from TV budgets.“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased… Continue reading TV ad budgets shifting to online video
Virgin Media and the BBC have announced a new deal to bring BBC TV services to TiVo via the red button.
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.