Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.
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The New York Times partnership with Ralph Lauren to sponsor the newspaper’s iPad app has been deemed a success.
Almost 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011, according to new data from the comScore Video Metrix service. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.
Although one in ten (10%) Britons already own a smart TV (one which can be connected directly to the internet via ethernet cable or WiFi), only a further 4% intend to purchase one at some point in the next 12 months, according to YouGov’s latest research.
Millward Brown highlights growing trends in the digital media sector with its predictions for the next 12 months.
The UK is set to deploy UltraViolet (UV), the technology that enables users to purchase films which are recorded to a digital library.
Brian Jacobs, BJ&A, explains why Hamish and Jim have done the industry a huge service in writing their book…
… from The Business Insider IGNITION conference in New York last week, including an Angry Birds theme park, Sheryl Sandberg (Facebook COO)’s lack of ambition to enter the White House and the iPad limiting middle class population growth…
Let’s not all laugh at the exit of the two Manchester clubs from the UEFA Champions League this week. When there are losers there are also winners. Think of Channel 5’s opportunity to increase advertising revenue with increased audiences on a Thursday night when the two clubs play in the Europa League.
Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.