Digital TV penetration of Western European households will maintain its present strong growth going from 62% at the end of 2008 to 93% at the end of 2014, according to new research from Informa Telecoms & Media.
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The BBC has had its offer for the rights to show the England v Ukraine highlights on Saturday turned down.
Channel 4 is in talks with YouTube to agree a deal that would see most of its content hosted on the video-sharing website.
Dennis Publishing has launched its own online ad network in a bid to boost digital revenues.
Charging for online content is vital for commercial media, said Luke Bradley-Jones, executive vice-president and managing director of BBC.com, at yesterday’s AOP Summit.
comScore has submitted a proposal for a new person-centric measure for website server measurement in the UK to ABCe.
Online publishers need to have “sustainable distinctive content” if they want to charge for access, Emap CEO David Gilbertson told an AOP Summit yesterday.
The latest research piece from Ipsos MediaCT looks at advertising opportunities on digital TV.
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Social media users are much more likely to search for specific brands and products, and consider purchasing, which in turn increases click-through rates on a brand’s paid search ad, according to new research from GroupM and comScore.