Display ad campaigns can increase visits from search engines by nearly 14% and can boost paid-search click-throughs by nearly 15%, according to a new study by iCrossing.
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New research from Point Topic reveals that global IPTV growth remained strong in the second quarter of 2009 at 11%, reaching 26.9 million subscribers.
New UK research from Nielsen Online reveals that 50-64-year-old users account for 22% of the entire Twitter audience, compared with just 11% of 18-24-year-olds.
The Economist plans to start charging readers for access to its online news content in a bid to keep pace with News Corporation, which is to introduce a paid-for model for access to The Sun and The Times’ websites.
Heightened brand engagement and growing consumer adoption of mobile internet services will cause a sharp increase in expenditure on mobile internet advertising, a new report from Juniper Research has found.
Media buyers will be increasing online video advertising budgets by 50% over the next 12 months, according to new research.
Skype has signed a new deal with CNN International to sponsor its ‘Connect the World’ segment as part of the company’s global ad campaign.
News Corporation is launching a global news wire service making its content available to its worldwide network of media properties.
A new report measuring US video consumption across TV, online and mobile has found that the average American now watches a record 141 minutes of TV per month.
Spotify has launched a mobile version of its music streaming website, just days after getting approval from Apple’s App Store.