Social media users are much more likely to search for specific brands and products, and consider purchasing, which in turn increases click-through rates on a brand’s paid search ad, according to new research from GroupM and comScore.
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Looks at recent developments within the IPTV market and includes latest industry forecasts and current marketplace dynamics.
The Economist is erecting a paywall around online content which is more than 90 days old, beginning next Tuesday (13 October).
Looks at recent developments within the DTR market and includes latest industry forecasts and current marketplace dynamics.
Google has appointed Torsten Schuppe as its first marketing director for the UK and Ireland.
The new video-on-demand service from Arqiva will be called SeeSaw, the company’s chief executive Pierre-Jean Sebert told delegates at the Cannes Mipcom TV market.
US internet advertising revenues were down 5.3% to $10.9 billion in the first half of 2009, according to new figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Time Inc is gathering US publishers together to create a digital store for magazines and possibly newspapers.
England’s World Cup qualifier against Ukraine this weekend will only be screened on the internet following the collapse of Setanta.
As the last embers of summer faded away, data from The Nielsen Company revealed that US advertising for the first six months of the year was down 15.4$ year on year.