John Snyder, CEO at Grapeshot, explains why “contextual targeting delivers results”…
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Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…
Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…
In our latest weekly column, Lawson Muncaster, CITY AM managing director, explains why “people will pay – and understand they have to pay – if the content is good enough”…
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
In our latest research focus piece, TGI explains why news sites that charge for content need audience metrics that go beyond reach…
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report – the quarterly survey of marketing expenditure – gives his take on the latest findings published last week, and on the economic outlook in general.
Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…
Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.