Hamish Pringle, director general of the IPA, explains what defines a top advertising, media and marketing brain and what makes the high-achievers in ‘Adland’ tick …
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Hugo Drayton, CEO of InSkin Media, explains why he thinks the hybrid model for mainstream, news-centric publishers is hard work … but why it continues to make sense.
Mark Cranmer, chief executive of Isobar, uses lyrics from Oasis’ classic (What’s The Story) Morning Glory? to analyse and solve the issues facing the media industry…
Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues why in a year full of redundancies, unemployment, missed bonuses, and tightened corporate belts – the awards season isn’t an anachronism that should be quietly and quickly put out to grass …
Jim Marshall’s latest comment piece ponders a season of pitches and asks if we’ve created a monster…
Our latest research piece from Ipsos MediaCT looks at the digital challenges facing the film industry.
Nielsen’s Louise Ainsworth on why the online industry needs its own planning currency, UKOM.
The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA…
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.