Providing evidence-based recommendations for businesses on how best to approach investment in advertising, the findings concludes that stirring consumers’ emotions as well as providing highly creative advertising will always bring in the highest profits.
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ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
“Please welcome…AMANDA HOLDEN!”If that phrase sent a shiver through your nervous system, then last night’s main attraction might have sent you in to anaphylactic shock.The 100th Royal Variety Performance (ITV1, 7:30pm) saw the frothy crème of the entertainment world gather under one roof, all eager to perform for recognition. The centenary saw the show move… Continue reading TV Overnights: Britain’s Got Talent advert nets 8m viewers for ITV1
Robert Thomson will become the CEO of the new proposed publishing entity, following News Corps intended separation into two independent, publicly traded companies.
Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year according to new data from ZenithOptimedia.
David Brennan, Founder of Media Native, fails miserably to capture those magic OMG! moments that real creative advertising can inspire. What’s going on?
The weekend brought us more of the same juggernaut reality TV shows, although at least one of them had the decency to wrap it up while it still had a prime time audience.
You don’t have to be an accountancy wonk to find pleasure, surprise and a touch of salaciousness hidden among the pages of the latest annual survey of agencies’ financial performance. For there, laid out in all their glory – and some gore – are the financial secrets of a host of agencies…
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.