68% of respondents don’t believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon – with few reporting shopping earlier.
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It’s hard to tell if documentary Inside Claridge’s (BBC Two, 9pm) was openly going for the ‘real life Little Britain’ angle but, intentional or not, it really has succeeded.
TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, new Ofcom research reveals.
The weekend’s television brought us a flurry of award shows and festive specials – little constant reminders that, no matter how much you tried, there was no escaping the seasonal ‘celebrations’.
It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.
What is Big Data? Everyone’s got it, it seems. But where does it come from, what does it say, and what exactly should we be doing with it? By Joe Lewis, Research Manager, BARB
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.
Carla Connor has been wasting no time getting back in to the swing of things on Coronation Street (7:30pm).The troubled brunette has only been back on the cobbles for three days and she’s already had a screaming brawl outside the factory. It must have been a Wednesday.Peter and Carla’s time in the exotic US of… Continue reading TV Overnights: double soapy goodness results in strong evening for ITV1
Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.
We know that many consumers are under financial pressure and households’ Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.