Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
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Julie MacManus of MediaTel reports from the MRG conference in Monte Carlo.
With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.
At a packed gallery in London’s Covent Garden last night, the competition celebrated the great British summer with some stunning shots.
An IPC Media study into the effectiveness of magazines has found that every £1 invested in magazine advertising generates an average ROI of £1.40.
YouView may have to change its name after losing a High Court appeal.
Wednesday night saw ITV1 wield its ruthless power over the nation – after lulling needy reality show fans in to a false sense of security after three days of bush tucker trials and squealing famous people, the broadcaster cruelly snatched their daily fix out of their hands.With the viewing public now hooked on gratuitous shower… Continue reading TV Overnights: Football 1 – 0 I’m a Celebrity
Blinkx, which has indexed more than 35 million hours of searchable and on-demand video content, has seen an increase in advertising spend with new clients including Google, Asda and Gillette.
eBooks are reshaping the publishing industry as millions of Britons choose e-Readers over traditional paperback books – and marketers need to understand who these consumers are and exactly what motivates them.
Bank of America Merrill Lynch (BoAML) forecast a decline in ITV’s share of commercial impacts (SOCI) but ITV still believe it will not impact on its advertising share in 2013. However, the bank maintains that ITV will see a decline in share.
