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James Whitmore, managing director at Postar, bakes a fiendishly complicated algorithm cake in his attempt at measuring the audience of out-of-home media. Make sure you have a pen and paper ready…

First the humble telephone went ‘smart’ and now it’s time for Television – and the news for advertisers is very good indeed, with a study showing that connected TV viewers are ‘exceptionally receptive’ to ads.

Not since the intense Bourne-like rooftop chase of Feb 2010 have the crew on EastEnders (BBC One, 8pm) been tasked with delivering us such an explosive episode. Monday night gave us the aftermath of the year’s big Walford disaster…

Three new approaches are making online marketing campaigns more efficient and effective – and when all three are combined intelligently, the effectiveness increases exponentially.

BBC’s Strictly continued to dominate the weekend, although ITV’s I’m a Celebrity wasn’t too far behind in the race. Meanwhile, The X Factor (while it’s a far way off from being dragged around the back and shot) seems to be trapped in the stalls from the off.

Total Ltd. sue YouView for infringement of ‘YOUR VIEW’ trade mark and seek an injunction limiting use of the ‘youview’ brand

Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Thursday night brought another elimination to the jungle in I’m a Celebrity…Get Me Out of Here! (ITV1, 8pm). Nine more to go and this will all be a distant memory – remain strong.There was just so much ‘wilderness’ action to catch up on, we were treated to a whole hour and a half of campfire… Continue reading TV Overnights: ITV1’s NeverEnding Story bags 7.8m

Our new Newsline columnist, Dominic Mills, interviews Jim Hytner, worldwide CEO of Initiative.