So, we’ve all made it to the last day of the group stages and the end is finally viewable, far off in the distant horizon. Soaps have been moved, couples have compromised and livers have been damaged; all in the name of Euro 2012.
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ZenithOptimedia has upgraded its UK advertising forecast with the total ad market expected to post 3.5% year on year growth for 2012 – up from its March prediction of 3.2% growth.
“M-commerce is very interesting and we’ve only just hit the tip of the iceberg,” according to Tamsin Hussey, group account director at Joule.
Leaderboarded.com, a service for managers to rank people in their community based on multiple data sources, provided a Twitter leaderboard at Media Playground last week in a bid to engage delegates and discover the most influential person at the event.
MobHappy’s Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.
…despite a challenge from a plethora of detective show repeats.
Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…
MAGNAGLOBAL’s latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter – up 2.4%.
Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile…
Our Media Playground 2012 event was a great success yesterday, with four lively panels, an exhibition and over 250 attendees. See the photos here…