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Bundles of numbers (see report link below for detail) and some interesting thoughts on how the media sector might shape up and evolve in the annual PwC report.

Two interesting media lists to flick through on a wet morning…

In an interview for futurescape, Anthony Rose, CTO of Zeebox, revealed that the social TV company is launching a second screen Euro 2012 proposition, with real-time voting, as well as a ‘Be The Ref’ widget.

“The more experienced users become, the more cautious they get in order to avoid aggressive tracking,” claims Frederic Filloux in today’s Monday Note.

Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.

Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy….

The popularity of the 2012 UEFA European Football Championship was in no doubt this weekend as the tournament provided the biggest number of viewers for both BBC and ITV.

The completion of DMGT’s merger with online property site Zoopla following OFT clearance is a sign of strategically repositioning the group towards growth, according to Investec.

Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?

Online ad sales are slowing down as newspapers cut back on print and focus on their web offerings, according to Reuters.