Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…
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BT will broadcast 38 Premier League games for each of the seasons, while BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season.
Tuesday night saw ITV take full reign of the Euro 2012 Group A games with Matt Smith (not the 11th Doctor) kicking off analysis at 4:30pm. 3.7 million viewers watched the entire two and a half hour coverage with the first match, Greece v Czech Republic, starting at 5pm.The Czech team spent little time showing… Continue reading TV Overnights: EastEnders beats ITV’s Euro 2012 coverage
Raymond Snoddy says despite the grandeur and scale of the evidence – and the abuses revealed in cruel detail – Leveson has little choice but to wend his way towards a better form of independent self-regulation…
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
Reports suggest that 95.8 Capital Radio owner Global Radio has submitted a £50 million bid for the Guardian Media Group’s radio business, which includes Real Radio and Smooth Radio.
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.
Abba Newbery, News International commercial director of advertising strategy, says we need to re-consider the short-term trading conditions of national press and change our day-to-day trading model…
Monday brought another round of Euro 2012 games with Group D stepping into the spotlight. First up was the match the country has really been waiting for, as England faced-off against France live from glamorous Donetsk in Eastern Ukraine. Adrian Chiles brought us pre-match commentary for France v England an hour beforehand at 4pm on… Continue reading TV Overnights: A peak of 14.7m viewers watch first England game of Euro 2012
MediaTel Group’s annual Media Playground event on Thursday will see four excellent panels debate opportunities and strategies across screen, data, social and mobile.