The Radio Advertising Bureau (RAB) launched two initiatives – a LoveRadioAds app and online tool RadioGAUGE Predict – at an event in London yesterday to celebrate its 20th anniversary.
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Most of the UK’s national newspaper sites enjoyed an increase in traffic in April, with all but one of the audited sites posting a rise in unique browsers, according to ABC.
Lord Sugar and authoritative finger pointing helped the UK’s viewing population peak last night, bringing Thursday’s biggest audience to BBC One.
The release of the April’s traffic figures also saw the launch of Hybrid data from UKOM; as well as the home and work panel that has been used to collate pre-April 2012 data, the company now measures traffic from ‘other locations’.
The Future Foundation’s Richard Nicholls on gamification…
Raymond Snoddy says it would be good to see competition regulators in the UK concentrate on real abuses of market dominance that actually harm consumers’ interests rather than disadvantaging consumers in pursuit of theoretical models of competition….
James Grant, UK country manager, Vindico, says “instead of looking at TV to defend itself, I think the advertising industry should be pushing the digital VoD market to step up and improve”…
Ericsson’s John Griffiths on the digital switchover…
Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman.
Clearcast and IMD have completed a six-month pilot scheme with Mediaocean to transfer TV campaign media data from CARIA to agency workflow systems.