In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
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Jeremy Hunt has approved News Corporation’s plan to spin off Sky News, clearing the way for Rupert Murdoch’s proposed takeover bid the for 61% of BSkyB that it does not already own. The statement in full.
Facebook is now used by 30 million people in the UK – around half of the population – according to Joanna Shields, vice president of Facebook Europe.
ITV saw its pre-tax profit almost triple last year to £321 million following a market-beating rise in TV ad revenues (up 16%).
Raymond Snoddy says Adam Crozier, the ITV chief executive, has a perfectly rational “transformational” five-year plan for the company but he will have difficulty building up ITV Studios, whichever brilliant executive is in charge. The one deal that would be truly transformational in production terms for ITV would be the acquisition of All3Media…
The O2 chief executive Ronan Dunne has warned that the UK mobile market needs to adopt a “co-operative” approach to avoid further constraints and delays to the 4G auction.
Google has seen a significant rise in searches from mobile devices – up 30% quarter on quarter.
Sales of tablet devices will hit 58 million units by 2014, according to In-Stat.
Dean Wilson, UK managing director at Active International, says as we leave the noughties and get stuck into the teens, expect more change and plenty of ‘Teenage Kicks’ reverberating loudly in the TV mosh-pit.
Neil Perkin, founder of Only Dead Fish, says engaging audiences is arguably more important than it has ever been – an engaged audience interact more, come back more often, and are more likely to pass your content on. An engaged audience commands higher yields from advertisers. And all of that has pound notes attached to it.