Mike Darcey, chief operating officer at BSkyB, took the opportunity of a speaking slot at the ISBA 2011 annual conference today to promote Sky’s content investment and innovation record, and get in a dig or two at the competition.
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In our latest research focus article, TGI’s Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.
ITV1’s coverage of the UEFA Champions League live goalless draw between Chelsea and FC Copenhagen attracted a high of more than 4.5 million viewers at 9pm last night.
Closer camera positioning and a change of angle have increased Britain’s first paid for product placement visibility.
Ed Richards, chief executive of Ofcom, told the ISBA conference this morning that the TV industry was in a strong enough position for a review of the trading model to take place.
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
Raymond Snoddy on what went wrong: When it comes to relaunches, gentle, gradual, evolutionary change is obviously best. But everyone forgets that. The excitement of the new and shiny takes over. Daybreak managed to put its finger on every mistake it was possible to make and include it in the big plan.
BBC One secured a prime time ratings run last night with Eastenders, Holby City and Silk.
The number of mobile payment users will soar to 375 million in 2015, according to In-Stat.
Despite the phenomenal growth in smartphone technology, there are still significant barriers to making mobile television a viable and sustainable industry, according to new research from Ovum.