Tesco’s head of innovation Angela Maurer confirmed that the supermarket giant is rolling out customer Wi-Fi in stores. In December, the free Wi-Fi service was made available in more than 200 Tesco Extra stores around the country.
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Speaking from the floor at MediaTel Group’s FMCG & Media event in association with O2 Media yesterday morning, Mindshare managing director, Ita Murphy, pushed the panel on ROI for mobile marketing in the FMCG area – one of the biggest stumbling blocks for agencies. She said clients are interested in mobile ideas around FMCG advertising but still need a clear sales measure.
An estimated 50% of all mobile phone users are now using smartphones to access the internet, which has enabled the growth of a new frontier in augmented reality, according to Golden Gekko’s Caroline Van Den Bergh.
New research released from NPD In-Stat forecasts that consumer electronic (CE) “smart” device unit shipments will surpass 92 million in 2016.
Channel 4 catch up and archive Video on Demand content attracted 48 million views in January, across all the platforms on which 4oD is available.
Channel 4 catch up and archive Video on Demand content attracted 48 million views in January, across all the platforms on which 4oD is available.
EastEnders was the most watched programme during Tuesday’s TV line-up, drawing in 38% of the available audience. 8.3 million viewers tuned in to see Ray realise the extent of Bianca’s obvious financial troubles. Over 60% of viewers watching the soap, airing at 7:30pm on BBC One, were female.
Currys and PC World has announced their expansion into an entirely new category with the launch of KNOWHOW Movies, a transactional on-demand movie and TV streaming service.
ITV has released its preliminary results for 2011 with external revenues up 4% (driven by non-advertising revenues) and national advertising revenues (NAR) up 1% – outperforming the TV advertising market.
Monday evening’s first episode of Coronation Street (ITV1, 7:30pm) was the most watched show of the night, grabbing 40% of available viewers. 9.2 million people tuned in to see Simon Barlow spread a few porkies about Carla. Earlier on the same channel, rural soap Emmerdale managed to pull in 7.8 million viewers.