According to ZenithOptimedia’s latest UK forecast report, “the uncertainty that plagued the end of 2011 has continued into the start of 2012.
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ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012, reaching US$489 billion by the end of the year. This is a slight upgrade of the 4.7% growth it forecast back in December.
This year’s State of the Media Democracy Survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future, according to Deloitte.
Paidcontent has highlighted a major concern for second screen app producers.
The new series of Scott & Bailey won the all-important prime time ratings for ITV1 between 9pm and 10pm.
Neil Mortensen, research & planning director at Thinkbox, on the complementarity of TV and social…
UK 3D box-office receipts fell £7 million to £230 million, reducing its share of total ticket sales from 24% to 20%.
The ABC reported sales figures for February of 397,549 for The Times (down -10.9% YoY) and 939,395 (-10.1% YoY) for The Sunday Times.
As usual, Friday night belonged to the soaps with Coronation Street and EastEnders attracting the highest audiences of the weekend for their respective channels.
Vevo has redesigned its site to tie in with Facebook and become more of a TV viewing experience.
