Over on ITV1 Scott & Bailey were knee deep in an investigation in which they tried to solve the case of the missing 1.4 million viewers.
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Greg Grimmer explains how and why Channel 5 has become a credible UK commercial partner to brands and advertisers despite the odds…
As usual, Friday night was all about the soaps with Coronation Street offering viewers a double bill and EastEnders getting into the weekend party mood. The first episode of Coronation Street (ITV1, 7:30pm) managed 7.7 million as the salon situation escalated and David Platt stepped up his legal game, securing a 38% audience share.
Justin Cooke, chairman, BIMA, says clients – both channels and brands – are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside…
Blackberry-owner RIM has reported revenue of $18.4 billion, down 7% from $19.9 billion in 2011.
Coronation Street pulled in the highest number of viewers on Thursday night, winning a 34% audience share for ITV1.
Facebook’s Sponsored Stories are a clever way of launching advertising on mobile, according to panellists at the MediaTel Group Mobile – 2012, The Year of Reckoning? event last week.
The second episode of the new series of The Apprentice (9pm) secured BBC One the biggest audience of Wednesday night, netting a 27% audience share.
Social TV is a “massive opportunity for the mobile market,” according to Steve Parker, managing director, MediaVest UK.