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FreeWheel, the video technology company that manages the economics of content for the enterprise-class world of entertainment, today announced its ad management technology, Monetization Rights Management (MRM), will be powering the video and display advertising operations of Channel 4.The multi-year agreement with FreeWheel enables Channel 4 to consolidate their ad operations for Channel 4, E4… Continue reading FreeWheel expands UK footprint with Channel 4 deal

The video games industry across the USA and Western Europe will witness steady growth through to 2015, reaching $15.7 billion and €10.2 billion respectively in total retail value, according to a new Console, Handheld and PC Gaming report from Futuresource Consulting.Across both regions, the packaged games market will start to witness a slow decline in… Continue reading Video Games Industry Driven by Online as Digital Delivery Comes to the Fore

Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.

In an attempt to boost readers, Time Out London is to become a free magazine. Cutting its price from £3.25 it hopes to increase circulation from 55,000 to a targeted 300,000 a week.Time Out will join a group of magazines and newspapers which have already taken similar steps to rejuvenate the industry. To make up… Continue reading Time Out to become a free London magazine

The National Readership Survey has developed a series of infographics, the first of which (below) details the readership of newspapers and magazines on tablets and e-readers.

The number of homes paying for IPTV will rocket to 165 million by end-2017, up from 51 million at end-2011 and from only 7.5 million at end-2007, according to a new report from Digital TV Research. The Global IPTV Forecasts report estimates that China will supply 77 million (47%) of the 2017 total, up from only 14 million (28%) in 2011 and only 350,000 (5%) at end-2007.

BT have today announced that it has successfully met its goal to launch half a million Wi-Fi hotspots in time for the London 2012 games, with almost 200,000 places to log-on being added in the last three months.The hotspots give Londoners, visitors, commercial and private river users access to more than one hundred places to… Continue reading BT hits 500,000 London Wi-Fi hotspots

A day after Sky announced Now TV’s launch on Apple iPad and iPhone, Amazon has responded by following in its footsteps. Amazon Instant is now available to download on iTunes for iPad.By logging in with an Amazon username and password, users are able to purchase any movie or TV show from over 120,000 in the… Continue reading Amazon Instant launches on iPad to challenge Now TV

As part of a series of MediaCom interviews with some of the world’s best and brightest innovators, which can help brands enhance their social media development strategies, Ivan Fernandes, MediaCom global director, social media technology, interviews Graeme Boyd, social marketing manager, Xbox EMEA

A massive 9.1 million switched on to BBC One at 7.30pm to watch the swimming finals in the aquatics center (43.2% of the audience share). Viewers were in for a treat as GB’s Michael Jamieson raced to silver in men’s 200m breaststroke.Apart from swimming, the rowing finals and the cycling time trials were also popular… Continue reading TV Overnights: 9.1 million tune in to watch swimming