Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…
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BT will broadcast 38 Premier League games for each of the seasons, while BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season.
Tuesday night saw ITV take full reign of the Euro 2012 Group A games with Matt Smith (not the 11th Doctor) kicking off analysis at 4:30pm. 3.7 million viewers watched the entire two and a half hour coverage with the first match, Greece v Czech Republic, starting at 5pm.The Czech team spent little time showing… Continue reading TV Overnights: EastEnders beats ITV’s Euro 2012 coverage
TiVo and PayPal have announced at the TV of Tomorrow Show 2012 in San Francisco that they have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through PayPal.
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
Reports suggest that 95.8 Capital Radio owner Global Radio has submitted a £50 million bid for the Guardian Media Group’s radio business, which includes Real Radio and Smooth Radio.
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.
comScore has released new insights on the U.S. tablet market from comScore TabLens, its forthcoming monthly syndicated service providing insights into tablet ownership and usage.
Voddler, a Sweden-based online video service, has launched a social TV service for Nokia Lumia handset owners that enables them to synchronise films they are watching with their friends.
BT Vision customers can already watch the pick of the programming from NGC on demand, but when the channels launch later this year, they will be able to watch both channels live.