STL Partners has released research suggesting that the adoption rates for standalone connected televisions will be slower than the technology cycles for devices in the UK market.
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The argument as to whether cord cutting is becoming a threat to pay tv providers took a new twist when new research has contradicted the current view of cable companies, saying that it is a significant issue.
Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.
2011’s X Factor series started on a high on Saturday night with a peak audience of 10.2 million viewers.
Jeremy Hunt has been championing local TV on BBC radio, saying there will not be a shortage of content to fill airtime.
Rovi Corporation has announced that it is collaborating with Ford Motor Company on a comprehensive digital TV advertising program across the Rovi Advertising Network in the US, its third and fourth to date.
In response to today’s ABC release the PPA says the figures “demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences”.
In our latest research focus article, TGI’s Ashley Underwood looks at the forthcoming Rugby World Cup and what makes the keenest rugby fans so valuable and the effectiveness of sponsorship around the event.
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
The entertainment, media and technology market research firm, Interpret LLC, has released a new report,”The State of Internet-Connected Living Rooms”, where it states that connected devices in the digital home are underutilised.The Internet-Connected Living Rooms report claims that over 50% of US consumers have internet-connected devices in their living room but that they are not… Continue reading Connected world? Not so connected, yet.