comScore has announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement across mobile phones, apps, tablets and shared computers such as Internet cafes.
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woomi and Smartclip in partnership with Mediacom have announced they have launched the UK’s first connected TV video advertising campaign with Audi. Smartclip will work with the media agency MediaCom and connected TV service woomi to serve video ads for their latest addition to the model range, the A7 Sportback.
Microsoft is said to be in talks in the US with TV networks about using its Xbox Live service to stream a suite of TV channels through its popular Xbox 360 gaming console, according to an article in AdAge and RapidTV.
Tesco has announced that it has acquired an 80% stake in video-on-demand pioneer blinkbox from Eden Ventures and Nordic Venture Partners. The acquisition positions Tesco for the next stage in the internet-driven revolution in home entertainment.
One of the talking points at MediaTel Group’s Youth, Media and Technology event at Channel 4 last week was the use of BBM – Blackberry Messenger.
The New York Times has revealed “sign-up” numbers for its new online model launched on March 28th. However, as with many of the new online models currently, these figures can be no more than an initial indicator until renewal levels come into play, and initial offers run their course.
Meet Amy – she is 19, from Newham in East London and finished her education last year. She starts her first job in a week’s time. She went to school in Plaistow and has an A Level in Sociology.
Meet Ashika – she is nearly 16 and in her second GCSE year. She lives just outside of Ipswich and goes to a mixed school.
Meet Bruno – he is 18, lives in West London and attends a mixed school there, where he is studying Spanish, Economics, Maths and Physics.
Meet Evie – she has just turned 15. She is from West London, attends a girls school and enjoys music and dance.