A po-faced old lady sitting alone at her dining table declaring, ‘I don’t like tea – I like gin’, has held off competition from meerkats, Gary Lineker and a child dressed as Darth Vader to become the UK’s most-liked TV ad of 2011.
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According to the latest research from Informa Telecoms & Media, awareness of Smart TVs remains low as UK retailers fail to educate consumers of their benefits and provide even the most basic information regarding connected-TV features.
…Riding the infinite wave of expanding identities, by Richard Nicholls, Future Foundation.
Waitrose is winning the social media battle this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG).
ITV2’s The Only Way is Essex returned to our screens last night for a one-off Christmas Special. The hour-long show attracted more than 1.1 million viewers and an impressive 6.1% average audience share between 10pm and 11pm.
Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.
New Parks Associates research shows that consumer interest in internet-enabled TVs nearly doubles interest in 3D TVs.
Live Celebrity Who Wants to Be a Millionaire? Christmas Special won a peak audience of more than 4.6 million viewers during prime time last night.