At the recent MRS annual conference, Nick North, chief marketing officer at GfK Media, took a look at why attitudinal research is still key to understanding audience engageme… and why watching your favourite show is a little bit like falling in love…
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A new report in the US by Nielsen says that almost half of all U.S. citizens – 143.9 million – viewed some video online in January this year.
The invention of the iPad was predicted as long ago as 1994…
Yahoo has bolstered its mobile and connected TV offering with the purchase of IntoNow, whose mobile platform only went live in January, and is led by Adam Cahan, a former executive at Google and Viacom’s MTV.
YouTube is said to be launching its own on-demand Hollywood film stream, in direct competion with Apple’s iTunes, according to reports today in the Daily Mail.
MAGNA Global has published its latest edition of On-Demand Quarterly report, stating that by the end of 2016 it forecasts that DVR subscriber households will reach 61.9 million (50% of TV households), up from 39.2 million (33.5% of TV households) as of the end of the Q4 2010.
comScore has announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement across mobile phones, apps, tablets and shared computers such as Internet cafes.
woomi and Smartclip in partnership with Mediacom have announced they have launched the UK’s first connected TV video advertising campaign with Audi. Smartclip will work with the media agency MediaCom and connected TV service woomi to serve video ads for their latest addition to the model range, the A7 Sportback.
Microsoft is said to be in talks in the US with TV networks about using its Xbox Live service to stream a suite of TV channels through its popular Xbox 360 gaming console, according to an article in AdAge and RapidTV.
Tesco has announced that it has acquired an 80% stake in video-on-demand pioneer blinkbox from Eden Ventures and Nordic Venture Partners. The acquisition positions Tesco for the next stage in the internet-driven revolution in home entertainment.