NMG Product Placement’s ‘The Value Report’ compares ITV’s product placement evaluation methodologies with accepted norms in the USA and UK.
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The Economist has appointed Havas Digital to sell its print, digital and iPad subscriptions.
Paul Bainsfair will succeed Hamish Pringle as director general of the IPA when he stands down at the end of July 2011.
The IPA’s new president Nicola Mendelsohn has pledged to create a new generation of creative pioneers for the digital future.
John Carroll, senior director at Ipsos MediaCT, provides a status report on radio’s progress towards a digital Britain…
“This hack of a certain age finally got it on May 21st 2009 with the help of a digitally literate son… One thousand, two hundred and twenty two tweets later…”
BBC One’s new prime time drama Candy Cabs started on a high of more than 5.5 million viewers last night.
Websites for business media, eating and travel attract the highest concentration of elite Brits, according to UKOM and Nielsen.
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
The IAB predicts a 22% increase in digital video ad spend over the next 12 months.