A new report suggests that YouView – the VoD venture backed by partners including the BBC, ITV and Channel 4, is in danger of becoming obsolete before it has even launched.
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BBC One’s Waking the Dead banked the all-important peak-hour ratings with 6 million viewers last night.
Hugo Drayton, CEO of InSkin Media: Facebook highlights the market tendency towards ‘winner takes all’ – a market where it becomes tough, if not impossible, for competitors to build viable businesses.
A third of city-based consumers watch TV on computers/laptops, mobile devices or tablets, or streamed via the internet, according to new US research.
LoveFilm is set to expand its film rental service across internet-enabled televisions and set-top boxes.
The Wall Street Journal is proving that there is a market for digital-only subscriptions, having sold 200,000 tablet-based subscriptions.
Sports coverage dominated this weekend’s ratings – the FA Cup for ITV1 and the Six Nations for BBC One.
NMG Product Placement evaluates the first product placement on British TV – with Dolce Gusto gaining £56,160 of exposure on This Morning, while Lea & Perrins wins £21,600 for no payment to ITV…
Omnicom has partnered with AOL, Microsoft and Yahoo! to share US consumer data in a bid to launch targeted online ads, according to The Market Research Industry Online.
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.