informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…
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Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media…
ITV1’s X Factor continued to dominate the weekend ratings, although BBC One’s Strictly Come Dancing is quickly closing the gap on the Saturday night top spot.
Latest research shows that online TV shows are pushing advertisers towards a TV-style model.
I’m a Celebrity… Get Me Out of Here! continues to boost ITV1’s prime time ratings. Last night, the channel secured the all-important peak audience from 7pm onwards with an hour-long Emmerdale, a trip to Coronation Street and a 90-minute episode of the latest I’m a Celeb series.
The unveiling of Facebook’s new ‘modern messaging system’ on Monday – codenamed Project Titan – might have felt like Ground-hog day for many… is it a Google Wave mark II?
Simon Andrews says “when US troops first arrived in the UK during the Second World War, they were greeted with the label Overpaid, Oversexed & Over Here. Which doesn’t seem that inappropriate for the news that Apple’s iAd platform is coming to Europe.”
Nielsen has admitted to more discrepancies with is online measurement system – this time it has under-counted unique visitors to the top 1,000 sites on the web by an average of 5%.
Apple’s announces the launch of its iAd mobile advertising platform in Europe.
Collaboration was one of the key themes emerging from yesterday’s AOP Research Forum in London. Starcom Mediavest’s head of digital research Scott Thompson said industry tools provide invaluable support for agencies, but there is still potential for growth and the way to extend insights is to share research.