More Industry News articles

Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.

The IAB predicts a 22% increase in digital video ad spend over the next 12 months.

BBC One’s Waking the Dead walked away with more than 5.5 million viewers to claim the all-important 9pm to 10pm top spot last night.

Amazon is set to introduce a new service based on NFC (near-field-communication) technology that will allow consumers to pay for products via their mobile phone.

Do you think today’s teenager generation will consume media in 10 years’ time in a way that is fundamentally different to that of current 25 to 30 year olds?

The popular US drama Mad Men has been confirmed for three more seasons with more ad breaks, which is good news for Sky Atlantic, but what does it mean for advertisers?

Google Android is still leading the way in the US smartphone market with a 33% share, according to comScore’s latest figures for the three month period to the end of February 2011.

Advertising group Interpublic has revealed that it owns a small (just less than a half a per cent) stake in Facebook.

Lewis made a comeback to ITV1 this weekend with a peak audience of more than 6.2 million viewers.

Disney UK launched its integrated media solutions initiative Disneymedia+ at an event in London yesterday.