More Industry News articles

Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.

European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.

Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.

Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).

ITV1’s UEFA Champions League coverage scored a high of more than 6.3 million viewers last night.

Over 200 million Facebook users now access the social network from a mobile device (around 40% of its total audience base). However, Facebook has yet to monetise its growing mobile audience.

BBC One’s new six-part legal drama Silk debuted with more than 5.4 million viewers during last night’s 9pm to 10pm peak-slot.

News of the World and The Times’ online offerings enjoyed double-digit growth in January, according to latest UKOM/Nielsen data.

News International’s pilot men’s magazine Jam will be included in the News of the World on 6 March, according to Media Week.

62% of smartphone users in the US have purchased physical products via their mobile handsets in the last six months, according to new research by Adobe.