More Industry News articles

Media buyers predict that online video will see the largest increase in ad spend in 2011, followed by mobile and social media.

The percentage of US households with a TV has declined for the first time ever, according to Nielsen.

Consumer charity Which? has called on the digital radio switchover target to be increased to 70%.

Twitter broke the news of Osama bin Laden’s death before President Obama gave his address to the United States.

The royal wedding of Prince William and Kate Middleton attracted one of the biggest audiences in UK television history.

ITV is expected to post advertising growth of around 6% in April, down from the 12% previously predicted, according to Merrill Lynch.

Sky has released its financial figures for the nine months ending 31 March 2011, revealing strong growth for the company. Revenues for the past nine months rose 14% to £4.8bn. In the January to March period, revenues grew 13% to £1.46bn.

WPP provided a positive statement this morning, upgrading its 2011 forecasts to growth of over 6% rather than the 5% previously forecast.

At the recent MRS annual conference, Nick North, chief marketing officer at GfK Media, took a look at why attitudinal research is still key to understanding audience engageme… and why watching your favourite show is a little bit like falling in love…

A new report in the US by Nielsen says that almost half of all U.S. citizens – 143.9 million – viewed some video online in January this year.