The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.
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ITV1 dominated the prime time ratings from 7pm onwards last night with a peak run of Emmerdale, Coronation Street and I’m a Celebrity… Get Me Out of Here!
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
The AOP has unveiled its first ‘New Rules of Engagement’ study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people ‘just wanting to see what all the fuss is about’.
Clive Milner, chief operating officer, is set to leave News International after 30 years in the company.
In an increasingly fragmented media landscape, can agencies give clients what they want? According to Rino Scanzoni, chief investment officer at WPP’s Group M, “there are still siloed vendors and agencies but those are breaking down quickly because clients want integration.”Speaking at Ad Age’s Media Evolved Conference, Matt Seiler, global CEO at Interpublic Group, said… Continue reading Are silos a thing of the past?
Keller Fay is set to launch its TalkTrack word of mouth measurement programme in the UK.
ITV1’s popular I’m a Celebrity… Get Me Out of Here! secured the all-important peak audience during the prime time slot last night with a high of more than 9.1 million viewers.