The start of ITV1’s week long celebration of 50th anniversary of Coronation Street got off to a flyer with an average audience of 12.4 million for 8.30pm edition (peaking at 12.8 million).
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GroupM’s expectations for the global advertising economy are slightly more bullish than those released by Zenith yesterday.
Advertisers today welcomed Culture Secretary Jeremy Hunt’s announcement that the UK is pressing ahead to achieve up to 90% coverage for “superfast” broadband by 2015.
In response to Raymond Snoddy’s column ‘CRR: “Something must be done about the current state of sterility”‘, David Spon-Smith, consultant at Accenture, believes there is no need to single out ITV any longer…
Last night’s X Factor results show on ITV1, pulled in an impressive average audience of over 14 million. The programme, which featured the first live performance on British television of the cast of hit US show Glee, peaked its viewing at 15.7 million during the last fifteen minutes of broadcast.
Speaking at the Future TV Advertising Forum on Friday, Ed Couchman, commercial controller, future and digital advertising at Channel 4, said that the broadcaster has set up its own online viewing panel of over 250,000 people.
Zenith Media’s latest global forecasts, released today, predict annual growth of between 4.6% and 5.2% for the next three years, driven by developing markets and digital media.
In 2019 – “but I may be a little optimistic there” – according to Rhys McLachlan, Mediacom’s managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
Well it can’t be the year of mobile yet again and it won’t yet be the year of connected TV, so what if the media industry, and most particularly the agency market, focused rather more internally?
Flipboard, ‘the world’s first social magazine’ – a iPad app that allows you to create your own digital magazine from shared links – is conducting an ad test with publishers.