More Industry News articles

Orange is launching a new service called “Orange Shots”, allowing brands to target customers via interactive SMS/MM advertising.

Email is UK consumers’ favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.

A new study from comScore has revealed that the US remains the largest search market worldwide, while Google Sites “retains a commanding position in the global search market”.

Advertisers have called on David Abraham to make changes at Channel 4.

BBC One and ITV1’s crime dramas split the peak-hour ratings in to two halves last night.

The new online TV service SeeSaw has started an invite-only test ahead of its launch in March.

The BBC should sell its stake in commercial venture BBC Worldwide, according to a House of Lords report on the UK film and television industries.

A new survey from Alterian has found that 66% of marketing professionals will be investing in social media marketing (SMM) in the next 12 months.

BBC One’s new one-off comedy Rock & Chips stole the show during last night’s peak-slot with a high of more than 7.5 million viewers.

Polestar Communications and German sister agency MMS have released research looking at the levels of consumer trust in brands in key market sectors.