Yahoo’s UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only “in the first or second inning of personalisation” currently.
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“The BBC will not retreat into an analogue past”, the Corporation’s director general Mark Thompson told delegates at today’s Financial Times Digital Media and Broadcasting Conference.
Speaking at today’s FT Digital Media & Broadcasting Conference WPP’s CEO Sir Martin Sorrell said that clients were “missing a trick” by not investing more of their marketing budget in digital, but “the pace of change is so fast it makes it difficult.”
In a morning where book publishers seemed to be getting on with it, whilst newspapers and web companies are still trying to work it out, it was a presentation by John Makinson, CEO of Penguin Group, that delegates at the FT Digital Media & Broadcasting Conference were discussing over lunch.
The BBC’s director general Mark Thompson has unveiled the corporation’s much-anticipated strategic review.
The Times has scrapped its daily Times2 supplement and added a series of new pullouts and a four-page puzzles section in its place.
BBC One’s new peak-time mystery drama starring Suranne Jones and David Morrissey started on a high of more than 7.5 million viewers last night.
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
MediaTel has launched its new Online database, with thousands of additional sites, new UKOM data and cross media comparisons.
Forecasts and conditions for the global and regional advertising markets, including the latest predictions from MAGNA, ZenithOptimedia and GroupM.