Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
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A total of 234 million people aged 13+ used a mobile phone in the US in December 2009, according to new data from comScore.
Guardian Media Group has sold its regional media business to Trinity Mirror in a deal worth £44.8 million.
The government has set out plans for introducing product placement on British television.
The latest IPA Trends in Television report reveals that average daily hours of TV viewing rose to almost 4 hours in the final quarter of 2009.
BBC One’s long-running drama Hustle managed to secure the highest ratings during the all-important 9pm to 10pm peak-hour ahead of its ITV1 rival last night.
BSkyB has sold the majority of its 17.9% stake in ITV for £196 million, at a loss of around £350 million.
You Tube is likely to be the first international TV channel, Adam Pace, head of digital buying at OPera, told delegates at MediaTel Group’s sold-out Future of Online seminar last Friday…
Agencies are “missing a trick” with social media and should be using it to move into PR and CRM, according to OPera’s head of digital buying, Adam Pace.
Ad networks and ad exchanges were seen – not entirely surprisingly – rather differently by the panellists at MediaTel Group’ Future of Online seminar.