Whitevector’s latest research focus report looks at positive and negative online discussions and what they mean for brands … surely all publicity is good publicity?
More Industry News articles
Award winning research looking at Channel 4’s on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it’s worth watching ads if the content is free.
Global IPTV homes are forecast to more than double to 70 million by the end of 2014, up from 26 million at the end of last year.
BSkyB has reported a 10% year on year rise in total revenues to £2.9 billion for the second half of 2009.
UK commercial radio revenues were down 10% to £500 million last year, according to the RadioCentre’s chief executive.
The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
The London Weekly, a free newspaper set up to fill the gap left by the London Lite and thelondonpaper, is due to released on February 5.
After months of excitement, anticipation and speculation, Apple’s tablet is finally expected to be unveiled at an event in San Francisco today.
Richard Bullwinkle, chief evangelist for Rovi Corporation, looks at how new and emerging technologies and services will develop over the coming year.
In the first of a series of pieces for Newsline, the National Readership Survey’s (NRS) chief executive Mike Ironside gives an introduction to the survey and outlines some new developments.
