Telegraph Media Group is set to launch a new glossy style children’s magazine with The Sunday Telegraph.ST Children’s Style, a perfect bound 52-page supplement, will launch on October 11 with an initial circulation of 300,000, according to reports.The new bi-annual title, which will be distributed across London and the South East, will feature clothing trends… Continue reading Telegraph to launch kids mag
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London Evening Standard owner Alexander Lebedev has hinted that he is “in the picture” to buy the Independent and Independent on Sunday.Lebedev, who acquired a 74.9% share in the London Evening Standard earlier this year, openly expressed an interest in the loss-making titles but said “I don’t want to multiply my problems”.“It would be interesting… Continue reading Lebedev hints at Indy purchase
US advertising giant Interpublic Group has suffered a 76% fall in profits for the second quarter of 2009. IPG, owner of agency networks including Lowe and McCann Erickson, saw profits fall from $88.1 million (£53 million) in Q2 2008 to $20.9 million (£12.6 million). Organic revenue in the second quarter was down 14.5% year on… Continue reading Interpublic profits fall 76%
New research from Econsultancy and Clash-Media shows that 53% of marketing budgets for UK, European and US companies have increased in the past year. This extra budget is being used to fund high-return Online Lead Generation campaigns, the report found, with 61% of spend now made online, compared to 51% last year. Paid Search has… Continue reading Marketing budgets showing increases
Yahoo! Buzz, the online firm’s news recommendation site, hits the UK this week following its US launch two years ago.Like sites Digg and Reddit, Buzz lets users vote on and share online news stories from around the web.Its UK debut will come alongside a relaunch of Yahoo! Mail and follows last week’s redesign of the… Continue reading Yahoo! Buzz launches in the UK this week
Jimmy McGovern’s The Street drama continued to shine last night, securing the highest ratings for BBC One during the all-important peak hour with more than 4.4 million viewers.The third episode in the six-part series, starring Jonas Armstrong, held on to a 20.4% average audience share during the hour-long slot, despite competition from ITV’s comedy drama… Continue reading Overnights: The Street claims the top spot once again
BBC One’s new Rivers with Griff Rhys Jones dominated the 9pm to 10pm peak-hour last night with a high of more than 5 million viewers.The channel’s new five-part documentary series managed to secure over 4.7 million average viewers and a 20% audience share during the all-important slot.BBC Two’s Sunday evening prime time programme On Thin… Continue reading Overnights: The BBC’s Sunday night line-up pips ITV1 to the top spot
AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.As part of the rebrand, the new division will look to automate… Continue reading AOL rebrands Platform-A
BT Vision is set to introduce Sky Sports on its on-demand platform next year in a bid to bolster its paid-for content.BT Vision’s chief executive Marc Watson claims both Sky and BT will benefit from the deal, which will allow BT customers to access the full Sky Sports package – a step up from the… Continue reading BT Vision to broadcast Sky Sports
Absolute Radio has signed British Gas as a new sponsor for the station’s Christian O’Connell breakfast show.The six month sponsorship deal will include British Gas branded pre-show trails across the station throughout the day, as well as in-show credits and features.To celebrate today’s launch, the Absolute website homepage will also have a British Gas “re-skin”… Continue reading British Gas to sponsor Absolute Radio
